For the visual backbone of The Root of Riches presentation, two original trees were designed, each showcasing the characteristics of what Crown CEO Chuck Bentley submits are the two paradigmatic lenses through which we view, manage, and respond to money. The first tree is entitled the “Me-Tree,” and its animation was divided into 7 parts to correlate and track with the content of the presentation.


Like the Me-Tree, the He-Tree animation was also divided into 7 parts, to be delivered in conjunction with the presentation.


Here are some excerpts from an overview of The Root of Riches message, as delivered by CEO Chuck Bentley.