+, Creative Imaging, MotionCrown Financial:
The Root of Riches
For the visual backbone of The Root of Riches presentation, two original trees were designed, each showcasing the characteristics of what Crown CEO Chuck Bentley submits are the two paradigmatic lenses through which we view, manage, and respond to money. The first tree is entitled the “Me-Tree,” and its animation was divided into 7 parts to correlate and track with the content of the presentation.
Like the Me-Tree, the He-Tree animation was also divided into 7 parts, to be delivered in conjunction with the presentation.
Here are some excerpts from an overview of The Root of Riches message, as delivered by CEO Chuck Bentley.
The Root of Riches began as the epiphanic vision of Crown CEO Chuck Bentley. The vision centered around a new way to communicate the importance and profound teachings of one of the most widely misquoted verses of Biblical scripture: “For the love of money is a root of all kinds of evil.”
TINT was brought on to provide visuals for that vision, which would serve as key image support for a presentation Chuck was preparing. Since completion, Chuck has given the presentation all over the world, and has recently published a book of the same name. We’re honored to have our work crown the cover.